What is Personalisation on 5?
We're introducing Personalisation to your experience on 5. It's a new way of helping you find great shows faster, by tailoring what you see to your own viewing habits.
How does Personalisation work?
We look at what you've previously been watching on 5, and use this to serve up recommendations that are more relevant and interesting to you. The idea is simple: less time searching, more time watching the shows you'll actually love.
Who is XroadMedia (XrM) ?
To help deliver this, we're partnering with XroadMedia (XrM), a specialist provider who supports us in analysing viewing patterns and generating recommendations. They work on our behalf to help make your experience on 5 more relevant — they don't use your data for their own purposes.
Do I need to do anything to get Personalisation?
No — if you've consented to the Functional category in Manage Cookies, Personalisation will work automatically in the background. There's nothing extra to set up.
Can I turn Personalisation off?
Yes. Personalisation only happens if you've given your consent via the Functional category in Manage Cookies, and you're free to withdraw that consent at any time. If you do, we'll simply stop using your viewing history to personalise your recommendations.
Will this change what content is available to me?
Not at all. Personalisation only affects the order and selection of recommendations we show you — it never limits or restricts the content available to you. All of 5's shows remain fully accessible, however you choose to browse.
Where can I manage my cookie preferences?
You can review or update your choices at any time via Manage Cookies, available in the app or on our website.