Last updated: 11 November 2026
You may have noticed a new “Complete your profile: Postcode” screen when you open 5. Here’s why it’s there and what it means for you.
Why we’re asking
If you choose to provide your postcode, it will help us offer you a more personalised experience with more relevant ads and content recommendations.
Do I have to share it?
No, postcode is optional, it won’t affect your access to 5 or the content you watch. Enter your postcode and select Confirm, or select Skip for now to carry on without one.
What if I see ‘Please enter a valid postcode?
If you see “Please enter a valid postcode”, check that you’ve entered it correctly with or without a space, for example SW1A 1AA or SW1A2AA.
How will my information be used?
Your postcode is used only to make the ads and recommendations you see more relevant. We store it securely and handle it in line with our Privacy Policy.
Can I manage my privacy preferences?
Yes, you can manage your privacy preferences in your 5 account Settings.
Where will I see this?
The screen is rolling out across the 5 website and apps, including mobile, tablet and TV devices. You may see it on some devices before others.
Still have questions?
Contact our support team using the link below and we’ll be happy to help.
How do I contact Customer Support