Why do you need to know my date of birth?

We ask for your date of birth when you sign up for a My5 account to help us improve your experience. The information enables us to tailor the advertising you see. We can also use the information to  recommend new programmes you might like based on what other people similar to you have enjoyed.

It is also important in setting up Parental Controls, to restrict access to programmes that may be unsuitable for younger audiences.